You may have read the article I wrote on how to get more followers using WordPress. Today, I’m going to completely contradict what I said.
In the previous article, I talked about using engagement to increase your follower count and today I’m going to tell you that your follower count is meaningless.
While the amount of followers you have can be useful, I believe that it really doesn’t matter.
Coming back from a blogging break means noticing some differences. One of the first differences I picked up is the focus shift.
When I first began blogging, it was all about the follower count. Now, it is about how many people are active on your site. Maybe this is because of the “follow” button is at the bottom of the page, now. Who actually knows?
The purpose of me saying this is to tell you don’t freak out over your followers.
Let me say that again.
Don’t freak out over how many followers you have.
Why? Generally speaking, it doesn’t matter.
What truly matters is how you utilize the followers you do have. Do you provide great content or services? Do you involve your followers? How active are your followers on your site?
What mattered even a year ago for some opportunities holds almost no value today- at least, not to the WordPress community.
Building a following here differs from other platforms in that it isn’t about the followers anymore. In fact, one (sometimes faulty) way I know the approximate following of a person and what their blog is about is through the comment and “like” section.
When I ask people to be guests on our “show,” I look at how interesting is their work and do they reply to their comments. This is really a determining factor in almost all my blogging endeavors.
This is important to recognize because anyone can hit the follow button and we can all play the “I’ll follow you if you follow me” game.
But if you can intrigue an audience, that’s really something. Moreover, if you treat your audience like you value them, that leads me to believe that you’ll treat my audience the same way!
And friends, that means the world to me.
So, feel free to take a peek at your follower count but take a chill pill (or a sip
of your favorite tea) and focus on creating value, reading others post, and interacting on both your platform and theirs.
That is, unless you blog for other personal reasons – there is no shame in that either. 😀